Website Design & Development Blog

Blogging Business: Blog your website SEO to the top

Increasing Page rank, user traffic, and SEO are arguably some of the hardest parts of operating a website. If your site is lacking in these areas, a weekly blog may be just the remedy to get you back on the right track.  

Build an Audience

Every site needs visitors; after all, that’s how you define success in the web industry. What better way to create foot traffic to your site than some stimulating content? A blog creates the opportunity to attract new visitors to your site and provides a reason for people to return again.   
Interesting content and an open discussion will also help to create a sense of community and identity surrounding your company.
If you’re having trouble coming up with captivating material for your blog, read through 50 Blog Post Ideas for Business Blogging.

Boosts organic search traffic

Because blogs are a constantly changing entity and cover a wide spectrum of topics, blog posts make your website more appealing to the Google and Yahoo search engines. Traffic flow will increase substantially with simple keyword density and linking strategies in your blog that will aid in earning a higher ranking in search engine results.  A blog that is constantly kept up to date with interesting content has the opportunity to earn a higher ranking for among search engines, which means more traffic.
To learn more about page ranking and how its calculated check out Google’s page ranks explained.

SEO keyword density & Frequency

One major aspect that Google checks for when it ranks and catalogs for ranking is pages are keyword/key phrase frequency and density.  The more often a keyword phrase appears within the blog, the better off you are. There are however a few important places that you must address to increase your blogs SEO. The page title, title of the content, and the first line of your body content should all contain specifically chosen key words or phrases that may be queried in search engines.  It’s best to treat these like newspaper headlines. Keep them short and to the point, but be sure to include key words or phrases that might be searched. Beware of over saturation of keywords though. A good rule of thumb is to keep your title below 80 characters, and avoid using your keyword/phrase more than 3 times.

Links for SEO

Blogs are notorious for their linking power in Search Engine Optimization. They gain this power because of the variety of links featured on blogs. Each type of link provides a different boost in rank that in the end, adds up to your blog being ranked higher in the search engines.
The most powerful type of link is when a user links to one of your posts. Often times, they actually double link to the home page of your site as well. Links to your blog home page have some relevance, but not as much as you think. Lack of relevance of homepage links is due to the fact that the home page is divided among many different blogs, so the pieces must be divided up evenly. Lastly, links gain value from arriving from other blogs sharing similar topics. Interlinked blogs aid your SEO more than blogs that cover a wide range of topics.

Connecting With Your Visitors

More and more consumers are turning to the web for their research and purchase of products. A blog can be your company’s voice. A blog will also allow you to establish expertise and manage the reputation of your company.  Blogging about new products, upcoming events, and even some issues your site is having can give visitors a more personal feeling with your site Educated visitors become loyal customers. Allowing comments on your blog will give your visitors and potential customers a voice in the process as well.